As we understand, the primary task of the selling site is to make sales, so every visible element of the site should dispose the potential customer to buy. And since the design – this is the first thing that draws the attention of the user, the design of sales pages is given a special role.

A significant percentage of successful sales provide not the quality of the product itself, but how this product will be presented. In a store where the goods are laid out on well-lit showcases, in accordance with the rules of merchandising, we are more pleasant to make a purchase than at the fence, right?

In both cases, the quality of the goods may be the same, but psychologically we feel more comfortable buying goods in an environment specially designed for shopping. A store will inspire more trust than a dubious fence.

When making a purchase on the Internet is the same principle: where there is a really selling design site, users are more willing to make purchases than in online stores that do not look like a store.

Tips for creating a selling web design

Tip 1: Originality and versatility
At first glance, this task is somewhat generalized, but in fact, is quite specific. It is to learn how to combine corporate identity and versatility, because the online store implies a wide target audience.

Unique corporate identity is needed to design a selling site was not just stylish, but memorable and recognizable. It should be taken into account that potential customers may be people of different ages, tastes, beliefs.
Therefore, when developing a corporate identity online store should always remember the tact in the classical, ancient sense of the word – in other words, do not forget about the sense of proportion.

Fashion is changeable, but the classics do not go out of fashion. It will always and for everyone will be relevant. And web design in this regard is no exception: if you resort to the use of simple geometric shapes of site elements, to calm, muted tones and at the same time do not overload the design of excessive information, you can get a really selling website design.

The user should not distract from the purchase. There should not be too intrusive advertising or animation. In most cases, it is better to refrain from sound.

Tip 2. AIDA
Let’s assume that you have already developed a concept of selling website design and based on the examples presented on other successful online stores, ready to create your own unique web design. Of course, the uniqueness of web design is a huge plus, but experienced marketers offer a kind of formula, the efficiency of which has been tested on millions of customers.

One such marketing formula is called AIDA, which stands for Attention, Interest, Desire, Action and translates as Attention, Interest, Desire, Action.

It is a possible sequence of events that occur when a consumer interacts with the content of an online store. AIDA is applicable to the entire site as a whole, as well as to its individual pages. In fact, this is the basis for selling web design.

Tip 3. Color scheme
The design of sales pages should never be obtrusive and eye-catching, but at the same time it should be sufficiently expressive and emotional in order to encourage the visitor to make a purchase. How to achieve this result?

First of all, do not forget about the main purpose of the online store – sales. Without goods, this site will lose its purpose. Therefore, take care that the design does not distract the attention of buyers from the products. It is best to put in the foreground is the product, not the design.

As for the color scheme itself, if you want to create a really high-quality, unobtrusive and stylish web design, do not use more than three shades of colors. The palette will become much richer after filling the site with photos of products and advertising banners.

It is best not to use bright poisonous shades: they are excessive “pressure” on the eyes, so hardly anyone will want to stay on such a site for a long time.

Resort to the use of calm, translucent shades of blue, green, orange colors. Many sites use as a background white color, and change it in the plans of designers is not yet included. Such shades of colors are found in nature, and we are so used to them that we almost do not notice.

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For example, an architect’s website may have a portfolio of successful projects. The user will decide for himself whether he needs this section or not. The visual context from the beginning (images, colors, indents) will give the user an understanding of the architect’s design knowledge, construction experience, and administrative expertise.

Let’s look at another example with an aerospace company. A bold picture of an airplane and machinery immediately gives an understanding of this company’s position in the aerospace industry. The user does not even need to read the text on the banner.

Imagine what this landing page would look like without an image of an airplane. More vague and more complex. Merc Aerospace offers a wide range of engineering solutions in various sectors. The main focus is the aviation industry. All of these are suitably presented through images.

How do you create visual context?

Creating visual context depends on understanding your users, the perspective of users shifting with age, gender and ethnicity. For example, images with the color white can evoke happiness in some people and sadness in others. Therefore, to create the perfect visual context on your business website, you need to assess the understanding of your audience, what your users can help you with.

A few valuable ingredients in creating visual context:

• images with the type of business;
• infographics that gather the main text in a readable way;
• arrows, lines, patterns, highlighting numbers and showing direction;
• a selection of words and phrases that enrich the visual context;
• stories told through creative graphics;
• eye-catching icons that help with menus.

How important is visual context?
Let’s look at a few reasons why visual context is important:

First Impression
We said above that users need fractions of a second to form an opinion about your site. A more complete opinion is formed in the next few seconds. Brand, images and icons should create a good first impression in a short period of time. To make users stay on the site longer, make sure the visual context gives an informative picture of what your site is about and what it is for.

It helps with the delivery of information
The visual component of a website is “sensually” more appealing than textual content. A user is more likely to pay attention to a few more images that confirm the overall context, rather than phrases and paragraphs of text. No matter how well you convey the story, the first emotional response from the user is heavily influenced by images, which helps in conveying information.

Users are much better at understanding visual context
Visual context brings the story to life, it helps the user understand your business and your operations. He or she will understand the basic idea of your business from the context and start looking for options, products and services.

If you’re chasing an innovative interface that defies convention, visual context can help bridge the gap between users and your product.

Emotional connection matters
Visual context evokes emotions in your target audience. Let’s break down the example of Lend With Care, a microfinance organization. Count the number of faces on the homepage. This instantly conveys context and connects the user. Warm and soft colors make the site more appealing, smiles convey positivity and a sense of community.

Visual context helps users, especially those who are on your website for the first time. It interprets characteristics and values from the site. As a designer, you can use all of the above to create important context (images, colors, visual data, infographics, videos, animations, icons, directions, and other visual tools).

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A good designer, before starting to create a website design, analyzes the topic of the project, studies the target audience, its habits, interests. Based on this, the designer thinks through the colors for the site, the location of blocks on the page, places accents.

Web design today – it is not just the appearance of the site, but how convenient to use the site, how clear it is to the target audience, how quickly a visitor to the resource reaches the goal with which he came here.

Accordingly, and web designer is not just someone who creates the appearance of the site. Web designer is someone who designs and creates a clear and usable design based on analyzing data about the target audience.

What a web designer does

Web designer creates layouts of any sites: business cards, lendings, online stores, corporate resources and so on. In addition, he can create icons and other images for web use, logos and corporate identity of the company, can create advertising banners, templates for emails and so on.

The workflow of a designer is as follows.

Initially, the designer receives the TOR (Terms of Reference for the development of the site) from the customer. The TOR indicates what kind of site should be created: for what and how it is planned to use it, what task should solve the resource, who will be its main visitors, with what purpose they will go, what content should be placed on the site. If any information to create a design is not enough, the designer asks questions to the customer or independently conducts the necessary research. At this stage it may be useful to study the sites of competitors, as well as other resources in this or related topics.

Further, after collecting the necessary information and data, the designer or by hand on paper, or in special programs makes prototypes of the future site. Prototypes of the site – schematic, without design, the location of information and blocks on the site. As a rule, make several prototypes and choose one, the most suitable.

After agreeing on the prototype proceed directly to the drawing of the design itself. Determine the colors that will be used, fonts, the appearance of blocks, background images and so on. That is here at the output is a ready-made layout of the site.

The resulting layout is coordinated and passed either to the customer or the layout designer for further layout and programming.

Depending on the specifics of the designer, the workflow may vary slightly, but, in general, the basis remains the same.

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In this course, we have two goals: to learn the tool and get the right vector for building digital projects and products. We also want to automate technical skills so that we can focus on the task at hand, not on the way it is done.

During the training, we will develop the correct consistent approach to working in front-end graphic editors using Figma as an example. You will receive a lot of memos and checklists on interface elements that you will need to work at the Junior and Intermediate levels.

Course program

Introduction to Figma

• Let’s talk about a new era in the history of graphic editors. For which tasks Figma is suitable and for which it is not.
• Customizing the workspace.
• The most important plugins.
• Teams, projects, and design files.

The perfect banner

• Workspace. Frames. Styles.
• What is Auto Layout and how to work with it.
• How to speed up your work. How to quickly make design variations and easily make changes.

Interface design. Part 1.

• Design approach and its stages.
• What is a wireframe and what is it for?
• Working with references.
• Distances and sizes.
• Button and inputs.

Designing the interface. Part 2

• The power of Figma.
• What interface design and LEGO have in common.
• Checklists: fonts, palette, button, inputs.
• Colors and web accessibility standards.
• Components and options.
• Button states.

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The course “Web Design for Children and Teens” offers two forms of training: face-to-face (in computer labs) and online. Online training is conducted using Zoom or another program. The instructor instructs how to install and configure the software required for the course. In the computer labs, all necessary programs are already installed. If desired, in our center you can study on your own laptop.

At the end of the course the child will have the following skills:

• Will have a basic knowledge of the concept of design
• Learn how to design a website
• Learn about the types of sites
• Will learn the types of design of sites and applications
• Will master the stages and principles of developing the appearance of a website or application
• Will learn to independently develop design of a website template in Adobr Photoshop
• Gain basic knowledge of website layout

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• You will learn how to create good site layouts, develop for them easy navigation, create and optimize all the graphical elements of the site, learn the capabilities of programs for creating web pages, can competently place information on the site.
• Applying the knowledge gained in the course Web-design, you will be able to make the site interesting and visited!
• At the end of the course Web-design you will be able to:
• Create web pages using various programs
• Competently place information on the site
• Develop navigation, use templates
• Select images of the required format and size
• Use gif animation
• Work with banners
• Evaluate and test the site

1. Starting to build a website
2. Consistent methodology of creating an individual design
3. Work in Adobe Photoshop
4. Getting acquainted with Adobe Illustrator
5. HTML5 (basics of web design / webmastering).
6. CSS3 CSS technology, its versions and browser support.
7. Single-column fixed layout. Horizontal and vertical CSS menus
8. Working with text. Mechanisms for presenting textual information: design, alignment, indentation, etc.
9. Layers in HTML.
10. Methods of layout of web-page elements using CSS. Schemes css-positioning. Elements. Positions
11. JavaScript programming basics
12. JavaScript Functions and Objects
13. Browser Object Model
14. Getting started with bootstrap 4

The course includes design, construction and layout of the site, client programming, placement of the site on the Internet, special methods and techniques to promote the site on the Internet.

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Course program

It is important to us that people from all over the world have access to world-class education that will give them a real opportunity to get their dream job and develop their talent despite their circumstances.

Design Basics
In the early days of design, it’s important to learn how to work with your hands. We’ll explore Figma, learn about the basic UI components, and create them on our own. We will get acquainted with the functionality of Autolayout and Variants. And then we’ll create a prototype and a clickable mockup of a mobile application.

Course Fundamentals
We want you to join the course prepared and move quickly with the group when the training starts. Familiarizing yourself with the theory and completing the following assignments will increase your productivity during the course and help you get a job in a better company with a higher salary in the long run.

UX Design – Research
A competent designer starts with research. This module is dedicated to the design process of working on a project when you need to research the target audience and find answers to many questions before you start drawing your layout. We will learn all the techniques and create our own mobile app.

UI Design – Mobile App Design
When the research is done, you can start working with pixels – thinking about the layout, the layout and behavior of the content, and much more. In this module, we’ll bring our app to a final design that’s ready for development.

Web Interfaces
We’ll practice working on web services – learn how to make really user-friendly web interfaces and adapt them. Add another project to our portfolio.

Portfolio Cases on Behance
We will create and design our portfolio for Behance. We will learn interesting techniques for working on cases. A little bit of magic, animation, and perseverance – and we have a cool portfolio that you can safely look for a job with.

Employment
We polish resumes, letters of recommendation, and profiles on professional social networks. We work with the vacancy database. We pass mock technical and non-technical interviews. We learn how to communicate with recruiters. We pass a real interview. Accept the offer. We start working.

HTML + CSS Basics
In this module, you’ll learn the basic constructs of the HTML markup language and the CSS style language.

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Students taking the Web Design Beginning:

• get acquainted with Figma;
• get an understanding of standard grids, navigation, shapes, and compositions;
• learn the rules of font selection;
• learn how to search for ideas and references;
• learn graphic techniques, masks, icons.

They also get the skills to apply all these skills in practice and create their first works for their portfolio.

In three months, we’ll get to grips with the basic set of tools and principles of working in Figma. We will search for and generate ideas, learn to think like a designer. We will learn the basics of working with text, creating layouts, using grids, and basic graphics. We gain knowledge through practice – we use our skills immediately in projects.

Course program

Tools
Introduction to Figma. Basic set of tools and basic principles of working with the tool.

Grids
Basic concepts of standard grids and how to work with them.

Typography
Rules of good text layout and tools for its realization. Approaches to finding and selecting fonts. Learn about buttons and input fields, and discover the secret formula for a good button.

Navigation and forms
Let’s understand how to work with header, footer, and navigation elements. We will understand why forms are needed, what they consist of, and how to distinguish good forms from bad ones.

Ideas and references
We’ll learn how to look for ideas, borrow them correctly, analyze them, look for patterns, and adapt them.

Composition
We will learn about the starting points in composition and layout dynamics. We will learn how to work with indents and control the numerical values of the layout. We will get some universal practical tips on how to make your design better in any situation.

Practical application
Let’s talk about how to design a website. The right structure, content, and mechanisms for working on layout. We will learn how to draw a nice website in an hour.

Graphic techniques
We will learn how to work with masks, select, search, and draw icons. We will understand the difference between vector and raster graphics and when it is better to work with which one.

AutoLayouts, components, options
We’ll work with auto-locks, components, and variants. We will learn what they are for and how to use them. And how they can help automate some processes, simplify routines, and speed up work.

AIDA, the structure of the landing page
Let’s understand the AIDA marketing model. We will understand how to use design to achieve marketing goals.

Wireframing
Let’s learn what are the wireframes. Why they are needed and how to work with them.

Mobile version
Let’s get acquainted with the basis of adaptive mobile app design. Everything you need to make the first mobile version of your website.

Further development
Let’s think about how to develop further and what is right for you.

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• Learn how to use and apply animation
• Create a landing page design
• Master the principles of homepage design
• Learn to work in Adobe Photoshop
• Learn Adobe Illustrator features and apply them in practice
• Learn how to apply UI/UX design to create website pages

Course WEB-design – training for those who want to learn how to design websites from scratch. You want to learn Adobe Illustrator and Adobe Photoshop. You will master the principles of UX / UI design sites and usability. The program is based on the experience of teachers since 2009. Systematic presentation of the material will allow you to get all the necessary knowledge base and tools for a web designer. From our students we require only systematic attendance and homework. Graduates of the web design course must pass an exam and defend a project in order to receive their diploma.

Program

• Web Design Fundamentals
• Introduction to Figma
• Typography in WEB design
• UI/UX
• Basics of site architecture
• Familiarization with Adobe Experience Design
• Familiarity with Adobe Photoshop
• Familiarization with Adobe Illustrator
• Landing page
• E-commerce sites
• Creating User-flow for e-commerce, Wireframe
• Designing UX layout for e-commerce
• Workshop on creating homepage for e-commerce site
• Workshop on creating a catalog page and product map for e-commerce site
• Workshop on creating additional pages for e-commerce site
• Mobile version of the site and adaptive design
• Creating prototype pages for e-commerce site in Figma
• Email newsletters for e-commerce
• Creating User-flow for mobile application
• Designing UX layout for mobile application.
• Testing UX layout for mobile application
• Mobile application design
• Organizing works in the portfolio
• Getting acquainted with Adobe After Effects
• Proposal market: how to find clients and determine the competitive cost of your services?
• Final exam

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