We know that a large percentage of sales are made via the Internet, and every year this figure is growing, and therefore, the competition among online stores is increasing. That’s why web designers were faced with the task of designing selling websites. But this is not a simple design.
As we understand, the primary task of the selling site is to make sales, so every visible element of the site should dispose the potential customer to buy. And since the design – this is the first thing that draws the attention of the user, the design of sales pages is given a special role.
A significant percentage of successful sales provide not the quality of the product itself, but how this product will be presented. In a store where the goods are laid out on well-lit showcases, in accordance with the rules of merchandising, we are more pleasant to make a purchase than at the fence, right?
In both cases, the quality of the goods may be the same, but psychologically we feel more comfortable buying goods in an environment specially designed for shopping. A store will inspire more trust than a dubious fence.
When making a purchase on the Internet is the same principle: where there is a really selling design site, users are more willing to make purchases than in online stores that do not look like a store.
Tips for creating a selling web design
Tip 1: Originality and versatility
At first glance, this task is somewhat generalized, but in fact, is quite specific. It is to learn how to combine corporate identity and versatility, because the online store implies a wide target audience.
Unique corporate identity is needed to design a selling site was not just stylish, but memorable and recognizable. It should be taken into account that potential customers may be people of different ages, tastes, beliefs.
Therefore, when developing a corporate identity online store should always remember the tact in the classical, ancient sense of the word – in other words, do not forget about the sense of proportion.
Fashion is changeable, but the classics do not go out of fashion. It will always and for everyone will be relevant. And web design in this regard is no exception: if you resort to the use of simple geometric shapes of site elements, to calm, muted tones and at the same time do not overload the design of excessive information, you can get a really selling website design.
The user should not distract from the purchase. There should not be too intrusive advertising or animation. In most cases, it is better to refrain from sound.
Tip 2. AIDA
Let’s assume that you have already developed a concept of selling website design and based on the examples presented on other successful online stores, ready to create your own unique web design. Of course, the uniqueness of web design is a huge plus, but experienced marketers offer a kind of formula, the efficiency of which has been tested on millions of customers.
One such marketing formula is called AIDA, which stands for Attention, Interest, Desire, Action and translates as Attention, Interest, Desire, Action.
It is a possible sequence of events that occur when a consumer interacts with the content of an online store. AIDA is applicable to the entire site as a whole, as well as to its individual pages. In fact, this is the basis for selling web design.
Tip 3. Color scheme
The design of sales pages should never be obtrusive and eye-catching, but at the same time it should be sufficiently expressive and emotional in order to encourage the visitor to make a purchase. How to achieve this result?
First of all, do not forget about the main purpose of the online store – sales. Without goods, this site will lose its purpose. Therefore, take care that the design does not distract the attention of buyers from the products. It is best to put in the foreground is the product, not the design.
As for the color scheme itself, if you want to create a really high-quality, unobtrusive and stylish web design, do not use more than three shades of colors. The palette will become much richer after filling the site with photos of products and advertising banners.
It is best not to use bright poisonous shades: they are excessive “pressure” on the eyes, so hardly anyone will want to stay on such a site for a long time.
Resort to the use of calm, translucent shades of blue, green, orange colors. Many sites use as a background white color, and change it in the plans of designers is not yet included. Such shades of colors are found in nature, and we are so used to them that we almost do not notice.